One of the most common uses of infographic animation videos is to visualize statistics to make them more palatable and meaningful.
Three ways to accomplish this are through the use of simple representational graphics in video, using a storyline and embedding the numbers in a recorded video through post-production work.
1. USING ICONIC GRAPHICS
Nowadays people use iconic graphics to depict key concepts, which are often abstract. For example, a tape measure shows the size of the problem, diagonally crossed lines represent red tape and an EMR system is conveyed by a simple dashboard. Using representations from the physical world can help viewers understand important ideas. In addition, notice how this video takes full advantage of the audio track by interjecting sardonic humor—a tone that adds to the absurdity of the current medical record mess in the US.
2. USING A STORYLINE
Another compelling way to make Infographics Animation meaningful is to embed it in a storyline. People are naturally drawn to infographic stories, making it easier to sustain their attention. A narrative also gives the Infographics Animation the context it needs to promote understanding of your 2D animation video.
3. POST-PRODUCTION ANIMATION
Then there’s the post-production infographic video, where animated objects, text and infographics animation are added onto a previously recorded infotainment video. This approach provides a way to show infographic video in a familiar physical environment, which is another way to provide meaning and value to the explainer video and infographics.
Notice how the animators used the element of surprise by juxtaposing unexpected objects, like 3D bar graphs rising up from a set table.