We live in an extremely different world where we are bombarded by thousands of messages and posts of animation videos and some with great infographics every day on social media, emails, TV, and other digital platforms you’re hooked up to, thus it is nearly impossible for end users to “filter” for original content and a “not optimized” post, which is here an infographic video, gets lose and unnoticed.
A surefire way to get people to care about your infographic video is to pick a topic that solves a burning problem.
Meaning you have to know your audience and their problems to create not only the best infographics but the one that goes viral, Again, this is rather obvious but very few people take the time to find out what their audience’s actual problems are.
as someone who’s a creator of motion graphics and infographics video, AKA animator, who is targeting for small organisations should be aware of the existing circumstances and should be prepared with infographic designs that solve the purpose for them. be it fighting competition in a rising market, or fighting the battle against price hike.
A lot of us are afraid of upsetting our audience with unique and unlikely infographic designs that are actually amazing. We tend to think we have to provide our audience with niche content which they feel is gonna run smooth, and as a result, we come up with these safe and boring infographic examples that no one cares about.
There is always a traditional way of framing an infographic design or narrative about an idea but you can make it so much more interesting by changing or reframing the perspective, sometimes, you might wonder at the end how a change in perspective can evolve the context. All it takes is a bit of creative thinking.
All it takes is a bit of creative thinking.
For every topic, there is an origin story of how that
infographic design came to be.
Think about it as the origin stories of superheroes, the origin stories of a field of interest, industry, company or influential person often make for a great infographic
Another way of choosing a good topic is to look for the extremes.
These are the outliers in your field of interest ie; infographic design ideas. In “statistics” outliers are often “cleaned” or removed because their influence on the rest of the infographic design might skew the analysis.
But these outliers are often interesting.
For example, a study of how people use company infographic in offices found that the number of times people use company infographic spans between a few times (daily reporting and meetings) and a lot more times (presentations).
Another way of finding angles of interest for topics for creating great infographics that are popular and “noisy” is to look for a niche or subculture within that broader topic.
Finding a niche is a strategy that businesses use when they are trying to enter a new market. The same approach can be applied to infographic design ideas for content marketing.
One of the surest ways of turning your audience away from an infographic video is to talk only about yourself and your product. And no matter how you spin it, it will probably sound either sales-y or arrogant.
It’s better to keep your infographic topics specific to your industry or field
This approach is as straightforward as it sounds–you take two seemingly unrelated topics and mash them up. The resulting topic is usually something viewed with a fresh perspective.
For example, when the new Star Wars movie was about to be released two years ago, we decided to create an infographic for the general public.
But we did not want to jump on the bandwagon and create yet another typical Star Wars infographic covering movie statistics, box office comparisons, or character features.
We can always use the google search or any other search options that are great for creating infographic design, so why not search for trending and latest updates
And there are lots of good and great infographics out there that might be perfect for your demand and no one else’s. taking a wild look out is totally worth it.
Infographics and it’s long-lasting impact is an investment that comes with good returns sooner than any other, so compromising with standards is the last thing you would want.