Explainer Video Marketing is rich source of Information.
Explainer video marketing boosts customer engagement, increase the time spent on a site and helps prospects to convert in sales.The effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. Explainer video marketing is used smartly it can convert your website in interactive website, Incrising your site visits to maximum. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.
Today we will talk about different medium where we can promote our business videos.
Youtube :- Famous for videos. sixty percent people prefer to watch videos online rather than surfing channels on the small screen. And YouTube is the second-largest search engine next to Google. This fantastic social network (which is also a video hosting platform, and a search engine!) gives you the chance to reach millions of viewers or, in other words, millions of potential customers.Search engine optimization (SEO) yes not only for google but it is important for YouTube channel. This is what will make your content discoverable in search rankings.
YouTube’s takes multiple items into account when pulling videos for search results, so include as much information as possible. Know what keywords you want to rank for and include them in video titles, file names, descriptions, tags, annotations, and relevant fields in your profile.
Whatsapp :- One billion people around the world are regular, active WhatsApp users. These users are sharing more than 700 million photos and 100 million videos every single day.In India, its more popular than Facebook. You can promote offers or new products to your existing customers by promoting videos through whatsapp.
Sharing the YouTube video on WhatsApp helps to reach many consumers. It will also helps to increase viewers to your youtube channel. WhatsApp has a large number of active users and there are high chances that these will see the explainer video marketing and visit your business website. WhatsApp broadcasting feature helps to send the YouTube videos or video links to a group of people. This helps the marketers to reach large numbers of WhatsApp users. The videos that are posted on WhatsApp are highly shareable.
Meetings :- Yes you heard it right we are talking about use of ex-plainer videos in client meetings. Attention quickly starts to wane when attendees sit through slide after slide of generic presentations.As videos engages two senses that is visual and audio people tend to understand your product or services in better way. Rather than explaining your product or services just show them a 2 mins. Explainer video marketing it works more efficiently. With videos you dont need lengthy presentations or any heavy catalogs. Now you should not worry about missing any points while talking to your customer as your video will do it for you.
Facebook Marketing :- Facebook is doubling down on video.In fact, 32 billion views per day on Facebook. Facebook video is the best marketing tool to promote your business. With an average of 8 billion videos viewed daily, you gain immediate access to a large audience. A video uploaded natively to Facebook is more likely to capture attention.In fact, Quintly found that “Facebook native videos perform up to 4 times better than all other video formats.” A Video posts receive 135% greater organic reach than photo posts on facebook. Right now, Facebook explainer video marketing views are among the most cost effective forms of social advertising.
Website:- Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it. Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website.
Personal Emailing :- When you’re creating videos already, make sure you to incorporate them into your email marketing campaigns. An introductory email that includes a explainer video marketing receives an increase click-through rate by 96%! That’s a great way to stand out from competition. It’s easy and effective. Now stop sharing presentations to introduce your company just email a video with all details. Video also helps to build the trust in your client.
Exhibitions :- In today’s modern world where industries are overwhelmed with websites and social media, exhibition visitors no longer necessarily attend events and exhibitions with the intention to make a purchase there and then.Visitors now attend exhibitions and events to gauge current market trends, conduct research, view new developments and discover new innovations that may have an impact or be of relevance to their business or the industry.This is why making an impact on visitors is increasingly important. As an exhibitor and a professional in an industry, you need to provide visitors with a glimpse into how your product or service will benefit them and their business.video will show passing potential customers what your business offers and how it could directly benefit them. before they get put off by a pre-rehearsed sales pitch. The primary benefit of using explainer video marketing at exhibitions and events is to maximise your marketing endeavors and utilize the most valuable asset for exhibitors and visitors alike – time. Video can keep people on your stand for longer – It can reduce lost opportunities if your sales team are busy with other visitors.
Hence having a professionally created video is most important thing in video marketing. Though its not cheap affair but it’s worth definitely.
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